Built to Position. Provoke. Convert.

The Business Casual mark: a starfish wearing a striped necktie

See my work

About Yoni

10+

Years experience

200+

Marketing projects delivered

100%

Performance‑minded, not just pretty

Services

Part strategist, part creative director, part campaign manager.

Brand & messaging

Positioning, voice, visual identity, and the narrative that makes your brand impossible to ignore in a crowded B2B market.

Creative production

Website design & copy, explainer videos, sales decks, white papers, case studies. Every asset your team needs, built to convert.

Paid campaigns

Full-service paid campaigns across LinkedIn, Google, and Meta.
Creative, copy, setup, management, and optimization, all in one.

Cold outreach systems

Automated outreach funnels with precision messaging that turn cold lists into warm pipeline.

Content & SEO

Blog, case studies, and resource hubs that establish your brand as the authoritative voice in your space and drive organic growth.

Sales enablement

Materials that move deals forward without a salesperson in the room: one-pagers, pitch decks, battle cards, and email sequences.

Selected work

Real brands.
Real results.

HEALTH TECH · B2B SAAS

From invisible to undeniable: a full brand & digital transformation

Took a health-tech brand from a generic, forgettable digital presence to a premium, research-backed platform trusted by Stanford, Kaiser Permanente, and hundreds of clinics worldwide.

Led a complete rebrand across identity, positioning and messaging, and built a multilingual conversion-optimized website that established MOXO as the authoritative voice in ADHD diagnostics, driving 500% growth in North American website traffic and booked sales calls.

Brand identity

Website redesign

Sales collateral

Paid campaigns

Cold outreach

Video production

View website

5×

International revenue growth (10% → 50% of total sales)

500%+

Increase in NA traffic & booked sales calls

100+

Research & content assets created

Languages. One coherent brand.

Website: before & after

Before

After

Drag the handle to compare

Explainer video

Paid social creative

E-COMMERCE GAMIFICATION · B2B SAAS

From founding team to ongoing creative partner

As Wiply's first CMO I built the entire brand from scratch, including website, digital funnels, pitch deck, sales collateral, and product voice. A key voice in product development and the company's representative in investor pitches and key client meetings.

Today, a trusted external vendor creating Wiply's ongoing marketing collateral and sales enablement, including the latest explainer video.

Brand identity

Website & funnels

Decks

Sales enablement

Explainer video

Cold outreach

View full deck

View one-pager

Distinct audience segments: agencies & brands

Asset types produced for
each: decks, videos, and website content

Explainer video

RETAIL DATA & ANALYTICS · B2B SAAS

Brought clarity to a complex SaaS product used by the world's biggest retailers

As the product marketing manager at NielsenIQ Activate (formerly CiValue) I owned the full content operation: white papers, e-books, blogs, email campaigns, and sales collateral all tailored to distinct customer segments: major retailers and global brands.

White papers

E-books

Blog

Email campaigns

Sales collateral

Product comms

View sales collateral

Distinct audience segments: retailers & brands

Average touchpoints before purchase decision. Created the content & messaging for each.

Built to Position. Provoke. Convert.

Part strategist, part creative director, part campaign manager.

Brand & messaging

Creative production

Paid campaigns

Cold outreach systems

Content & SEO

Sales enablement

Real brands.Real results.

From invisible to undeniable: a full brand & digital transformation

From founding team to ongoing creative partner

Brought clarity to a complex SaaS product used by the world's biggest retailers

Hi, I'm Yoni Pruzansky.

Real brands.
Real results.